A massive part of effective marketing is being able to connect with the right people, but it doesn’t have to be a massive undertaking.
- First, we’ll have a 15-20 minute chat with you to get a general idea from you about your current customers, ideal customers, and customers you may not want.
- Next, we’ll help you craft and ask the right questions in a simple questionnaire. This helps to better understand what your prospective customers are doing or thinking as they weigh their options to address a problem that your business resolves.
- After enough people have answered, we’ll compile the data and roll it all into a nice and tidy buyer persona.
- Finally, you’ll have a detailed profile of your ideal customer to use in all aspects of your marketing.